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Tuesday, October 4, 2011


1:14PM Amazingly, almost half are going to people buying their first iPod.

1:14PM "iPod is still a large and imporant market for Apple." 45 million iPods from July 2010 to June 2011.

1:13PM Over 300 million iPods have been sold. "It took Sony 30 years to sell 220,000 Walkman casette players."

1:13PM Market share for iPod? A neat 78 percent.

1:12PM "It reminded all of us how much we love music, and made it simple to enjoy again."

1:12PM Now we're talking music, reminding us that the iPod launched in 2001 before "revolutionizing the industry."

1:12PM He's talking metaphorically. The celing here isn't actually that high.

1:12PM "There are still 77 percent of people who are buying something else. What does that mean? We have an incredibly high ceiling here. We have a long way to go."

1:12PM About one in four, give or take a few percentage points.

1:11PM The net result? 23 percent market share for Apple as of August.

1:11PM This is a trend that dates back five whole years, with Apple approaching 60 million Mac users worldwide.

1:11PM The Mac platform has grown by 23 percent since last year. The PC? Four percent.

1:10PM "The MacBook Pro and the iMac are the number one best selling notebook and desktop in the United States."

1:10PM Hear that, Intel? Tim's got your Ultrabook number.

1:10PM At the same time Apple announced the new Air, which is "thin and light and beautiful and wicked fast -- our customers love it and our competitors have been trying to copy it."

1:09PM We're comparing to Windows 7 -- it took 20 weeks to reach 10 percent of the Windows install base. It took Lion two weeks.

1:09PM Six million copies of Lion downloaded so far -- 80 percent more than Snow Leopard.

1:09PM Quoting Mossberg, saying that Lion is the "best operating system out there."

1:08PM First is the Mac, and of course OS X Lion is the big news on that front.

1:08PM "Our products are at the core of everything we do." Tim's going to walk us through all four of them.

1:08PM 357 total stores in 11 countries, and many, many more are coming to "raise the bar at retail."

1:07PM Video over, Tim's back. "I think I've watched that video 100 times and I think I could watch it 100 more."

1:07PM Lots of happy faces -- and lots of Apple bags stuffed with white boxes, it must be said.

1:07PM And lots of blue-shirted people cheering a lot.

1:06PM Okay, watching a little video about the openings. Lots of lovely scenic shots of Shanghai.

1:06PM At the Hong Kong opening, they sold more Macs on opening day than they have in any other store in the world!

1:06PM But he looks cool, comfortable. Genuinely happy and excited.

1:05PM In case you're wondering, Tim's style is a bit more subtle than Steve's, a bit more understated.

1:05PM When the LA store opened, it took a month to hit 100,000 people.

1:05PM 100,000!

1:05PM The Shanghai store is "absolute gorgeous," the company's largest store in Asia. 100,000 visitors stopped by on opening weekend.

1:04PM Two new stores opened in China in the past week, Hong Kong and Shanghai.

1:04PM "Apple has enormous momentum, and nowhere is that more evident than in our retail stores."

1:04PM Today we're going to be learning about innovations in software and hardware, and the integration of all of these into a "powerful yet simple integrated experience."

1:03PM Then there's the MacBook Air, which has "fundamentally changed the way people think about computers."

1:03PM The original iPod was launched here. "It went on to revolutionize the way we listen to music."

1:03PM This room is called the Town Hall, which Tim says has quite a history.

1:02PM "I want to especially welcome you to this campus. This campus serves as a kind of second home for many of us, so it's kind of like inviting you in to our home."

1:02PM "I love Apple."

1:02PM "It is a pleasure to host you today." And it is our pleasure to host you, readers.

1:02PM Tim Cook is on stage. "This is my first product launch since being named CEO. I'm sure you didn't know that."

1:01PM Here we go!

1:01PM Oh, and the giant Apple logo, of course.

1:01PM Not a lot to see here in the auditorium, really. Tan seats, tan carpet, neutral tones -- other than the purple lights up on the stage.

1:00PM It's all right now.

1:00PM Now we have a little "Jumpin' Jack Flash" from the Stones. Jagger's telling a tale, but the journos are getting a bit more focused.

12:58PM Oh yeah.

12:58PM "Ladies and gentlemen, our presentation will begin shortly."


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